Pure Protein 100% Natural Grass Fed Whey Protein Isolate 2kg (66 Servings)

(22 customer reviews)





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What makes this protein different than the rest?


Quality starts at the source. From the soil to the grass the cattle feed on contains zero chemicals, pesticides, gmo’s or other unnatural treatment. The cattle it’s self are not treated with antibiotics or hormones to keep them “healthy” in other words, there is a sophisticated process to keep this protein powder 100% natural to avoid the consumer ingesting these harmful substances. Thus the protein is ethically sourced, rather than treating the cattle as ‘cash cows’ like many other protein companies.

Secondly, since the protein powder is grass fed and not grain fed, the protein powder is high in Omega 3 fatty acids and does not cause inflammation of the intestines or joints in the body, unlike grain fed cheap sources of protein, the 100% pure protein is highly beneficial.

The 100% Natural Pure Protein is also x3 ultra microfiltered meaning it’s a very, very fine powder to make up a clump free protein beverage, it’s also shown to regulate blood sugar levels making it suitable for diabetics and is also halal suitable, as well as suitable for those on a ketogenic diet.

If you’re looking for a nutritious meal replacement on the go, just add a banana and fruits into a blender and take it with you, or simply add 1 scoop of protein into 250ml of water (or almond milk) and give it a quick shake for a naturally delicious post recovery drink after any type of workout.

You can also easily bake healthy treats with this protein and the heat will not reduce (burn out) the protein content.

The benefits of this protein?
Our premium grass-fed whey protein isolate will help you increase strength, maintain muscle and tone up without having you feeling bloated or uncomfortable, with long term use it’s proven to help with anti-ageing benefits and will stop muscle wastage (muscle catabolism) in the elderly.

What’s in the protein?
This protein is made with zero artificial colours, flavours or preservatives or any harmful additives or fillers. This product is 100% natural and organically sourced, naturally sweetened with stevia and offering you several benefits such as metabolizing stored fats as a source of energy with added L carnitine plus providing you with antioxidants with added green tea extract (with no caffeine) all to promote general wellbeing, sustain muscle strength, toning up the body and muscle maintenance.

This protein powder has been food science tested and 3rd party tested by a professional nutritionist of over 11 years and proven to be between 95% to 98% Pure Protein as the name suggests. What does this mean? Well, you’re getting 25g of pure protein per 30g serve, the other 5g being amino acids, L carnitine and green tea extract for antioxidants.

All 3 Flavours are also naturally unfairly delicious and an absolute delight to consume.

We also offer you a 100% money back satisfaction guarantee for your peace of mind. So, what are you waiting for? Grab yourself a tub today and give it a go for yourself, you’ll be glad you did.

According to Welbourne, T.C. (American Journal Of Clinical Nutrition) Long term use of amino acids from natural sources could help with anti-aging benefits with long term use and will have noticeable results in healing wounds, minor muscle tears, muscle recovery and maintenance.

If you’re ready to invest in your health don’t look past this 100% natural whey protein isolate, move forward using the highest purity and quality protein the market has to offer. In fact, New Zealand is known to supply the world with the purest forms of whey protein.


  • General well being, look and feel great
  • Regulates blood sugar levels
  • Reduces muscle soreness
  • Add powder to recipes
  • Helps tone the body
  • Maintains muscle
  • Control cravings
  • Control appetite
  • Convenience
  • Save time
Additional Information

Nutritional Panel

Vanilla Nutritional Panel Salted Caramel Nutritional Panel Chocolate Nutritional Panel

The difference between Grass fed and Non grass fed that you should know.

There are several differences you may not know about between grass-fed and regular whey. One of the basic knowledge is the fatty acid composition. Grass-fed whey contains more omega 3 fatty acids (omega 3 fats have a range of health benefits due to their anti-inflammatory properties), whereas regular or grain-fed whey tends to be higher in omega 6 fatty acids.

There are many whey protein powders available today, choosing the correct one for you can be a struggle! The clear majority, regular whey protein, is sourced from feedlot cattle who are fed with grains or corn mash and are treated with antibiotics (rGBH – recombinant bovine growth hormone), or other artificial veterinary medications. These hormones and/or antibiotics can consequently be traced in their milk. Additionally, GRAIN FED cows routinely ingest the residues of pesticides from their feed, traces of which can also be found in their milk.

GRASS-FED cattle are granted access to pasture throughout the entire growing season and in our cases, all year-round. Additionally, grass-fed cattle are treated in a more natural, compassionate and humane manner. In order to be considered as Organic, farmers may only use non-GMO feed to supplement their intake. However the milk produced by our grass-fed Organic contains up to four times the amount of omega-3 fatty acids!. This is just the beginning of the list of the many added health benefits we gain from Organic, grass-fed cow’s milk. (Visit our page for more details)

In the same way that grass-fed, organic meats are nutritionally superior, the same thing applies to grass-fed whey protein powder. A cow’s diet influences the nutritional content of both its milk and meat.

If you're health-conscious and want the best for your body and fitness goals, with zero side effects and noticeable benefits we encourage you to invest in your health and try our Pure Protein, you have everything to gain and nothing to lose with this product - if you're not 100% satisfied with the product we will refund you.

That's our quality guarantee.

Product Data
Weight 2 kg
Dimensions 40 × 30 × 21 cm

Caramel, Chocolate, Vanilla




Our naturally flavoured protein selection is delightfully smooth and velvety, light on the stomach & naturally sweetened, so you can consume it at any time of day, before work and play!

It's were it’s sourced, the effort we put in and what we leave out that makes Organic Innovation Protein the best – in the world.

Organic Innovation Protein is pure, premium quality, single origin, 100% New Zealand grass fed whey protein (proven to be the highest purity of protein). This is not a blend of lower quality proteins.

Organic Innovation is pure and clean- it does not contain any Hormones passed on through the cows milk (this happens when cows are injected with hormones to produce more milk) the protein is free from filler ingredients and artificial additives. It’s Just the cleanest, purest grass fed New Zealand Whey Protein.

No filler ingredients - means more pure protein per serving!

Our natural whey protein isolate is the end result of 5 years product research and development with multiple flavouring experts that’s worked on each flavour for a minimum 6 months to a year, once satisfaction is reached within our team it’s then taste tested my 100s of people, only then it hits the market.

Dissolves and mixes well -  shake it up with water or almond milk

Smooth texture - not grainy or gritty, no powdery residue

Naturally smooth and slightly sweet  - not bland and tasteless

Lightly flavoured and sweetened (Salted caramel is a little more mildly flavoured) - not unpalatable

Getting enough dietary protein is essential for women's health. You need the most bio-available, fast digesting, low carb, clean ingredient, natural protein powder that tastes great so you can drink it at any time of day.

Promotes satiety- keeps you feeling fuller for longer between meals

Assists with weight loss (contains L Carnitine) - consuming higher levels of protein can assist you reducing total calories

Maintains lean muscle- fuels and maintains your lean muscle mass

Gluten free and very low carb

You need a fast digesting, great tasting, pure, clean and natural, complete protein to ensure you meet your daily protein intake requirements, to develop lean muscle, recover from sport and exercise, and maintain your immune system. You don't want filler ingredients and slow-release, low quality protein sources.

Complete protein - naturally contains all 9 essential amino acids needed for optimal health.

Naturally high in BCAAs - contains 4.9g of Branched Chain Amino Acids leucine, isoleucine, and valine which switch on your body's muscle building process

Fast digesting and bio-available protein - you absorb the protein quickly when you need it (pre and post exercise) and get maximum nutrition from each serving

Whey protein blends contain a mixture of lower quality protein sources to reduce production costs. Protein origin matters because climate, farming practices, processing and other factors affect the quality, taste and bio-availability of the final product.

Organic Innovation Pure Protein is made from a single source of premium New Zealand whey protein isolate. What makes New Zealand dairy so good? It comes from New Zealands organic farming. This region has the ideal climate for year round pasture grazing, adequate sunshine and rainfall, good natural soil and pasture growth and excellent animal health. This results in less need for fertilisers and feed crops, and year round supply of grass fed cows milk, so you get the purest and best quality protein in every serving.

Ultrafiltered whey protein isolate has undergone the least and most gentle processing of any whey protein, preserving a broader range of nutritional benefits (assisting lean muscle growth, weight loss and supporting your immune system), bio-availability and maintaining better taste than most whey protein isolates on the market that rely on artificial flavouring.

Our ultrafiltered whey protein isolate is New Zealand made from farm and packaged here in Australia

(cocoa, vanilla and stevia are not grown in Australia and must be imported).

Carefully sourced, processed and handled to prevent the protein and fragile protein fractions breaking down during processing and handling (denaturing). This preserves the protein structure and bio-availability, so that the beneficial macro and micro nutrients are broken down and absorbed in your digestive system.

Whey protein is susceptible to damage from heat during the entire process from farm to packaging. Organic Innovation Protein is low temperature processed and not exposed to prolonged high temperatures that damage the micro and macro nutrients, during the the entire process from farm to packaging. This preserves the nutritional quality and bio-availability.

Many off the shelf protein powders contain a long list of artificial ingredients including synthesised vitamins, artificial flavours and artificial sweeteners (Sucralose). Artificial additives are highly potent and cheap to use- however they are not recognised by the human body as food, and may lead to long term weight gain, health problems and disease.

Organic Innovation Protein only contains the minimum number of necessary ingredients from natural sources.

Organic Innovation Protein does not contain any filler ingredients such as maltodextrin, milk powder, skim milk powder, coconut flour, psyllium, sugar or fibre (inulin etc).

These ingredients are used in many mass produced protein powders to bulk the product, reduce production costs and sweeten the product - at the expense of your health and nutrition. Those products are carefully formulated to maintain the protein source as the primary (first) ingredient- whilst the protein content per 100g is very low.

Absolutely! The Organic Innovation pure protein contains zero sugar and will help stabilize blood sugar levels, we’ve made sure of it.

If you’re eating healthy and supplementing this protein to increase your protein intake, you will most likely build muscle and strength. If you’re looking to bulk up fast, we would recommend adding 1 and a half scoops of the 100% natural pure protein into a blender with a large banana, half a table spoon of natural peanut butter, frozen organic berries (of your choice) and 350ml of almond milk for a delicious smooth creamy mild weight gainer (meal replacement) shake that would contain protein, healthy fats, carbs, fiber and antioxidants (see our free recipes for more ideas)

We have sold this protein to many people with eczema, and they have not had any problems, the protein is 100% natural and free from refined sugars and other nasties that typically cause skin issues, but not this protein.


Share your thoughts!

5 out of 5 stars

22 reviews

Let us know what you think...

What others are saying

  1. Joey Flemmington

    I love this protein

    Joey Flemmington

    I’ve been bodybuilding for 30 years and taken a lot of crap protein powders over time (being sold on marketing) if only i knew what i know now! about proteins back then i wouldn’t have had so many kidney and liver issues later on in my life. Do yourselves a favour and grab yourselves an all natural protein like this one that avoids hormones and other crap. I’d give this 10 out of 10 stars if i could!

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  2. Julie Dimitris

    Wish more stores would stock this 😩

    Julie Dimitris

    I can’t find this anywhere apart from online, best protein!

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  3. Jaxon Adams

    Jaxon Adams

    As i get older i’m becoming more cautious of what i put into my body, i came across a blog online which lead me here and i decided to buy this protein after seeing all the reviews and i have to say that i’m impressed, wish there were more flavours tho!

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  4. Emily

    My review


    I brought this product last year from elite supps (adelaide) i went back in to grab some more but i was sold the biotech isowhey and did not enjoy it as much as i did this protein by organic innovation ( the flavours aren’t as nice in biotech) plus it cuts my appetite after drinking biotech iso whey, i enjoy this protein more and will be buying from here from now on

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  5. Bella

    Le best protein


    Try it, then go try another protein after trying this, better yet try them side by side and you will see which is more superior in quality – unrivalled.

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  6. Jeff Rosenberg

    Cleanest, smoothest, most delicious

    Jeff Rosenberg

    Salted Caramel is my favourite, i use vanilla for my smoothies and will be trying chocolate next

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  7. Anastasia

    I keep coming back to this


    I thought all protein was the same but i was mistaken, you pay for quality. This protein is the only one I’ll use and have been using since I tried it in Melbourne back in 2018 and have been back to this after trying several others.

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  8. Anna Peleggi

    Pure protein for life 👌

    Anna Peleggi

    I was sceptical when i was told about this at the taste test last week (as i use vegan protein but not a vegan) just don’t like whey protein, apart from this one. I use it after my yoga sessions, long cycling and after the gym and it noticeably reduces soreness and helps me stay toned 😁

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  9. George Diamandis

    Been using this protein for over 1 year now

    George Diamandis

    Hey Guys, I have been using this protein for over 1 year now and always use it as a protein/amino acid drink during my hikes and unlike other proteins, I can drink it and not have to rush to the toilet shortly after drinking it, also the shaker has lasted me over 1 year as well! Great products, will be back for more.

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  10. Tavita

    A 51 year old review


    I am 51 years old and have used many protein powders for 25+ years, I like to hike, cycle, swim at the beach and do strength training at the gym. This protein has helped me noticeably recover, feel good and does not cause me any type of stomach discomfort and is absolutely delightful to drink. I would like to say this protein deserves the spotlight and the attention it deserves, this is a hidden gem and a must try. Highly recommended!

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  11. Jose Fernandez

    I won $200!

    Jose Fernandez

    I brought this protein (very happy with it) and it came with a card that said upload a picture with you and the protein for your chance to win $200, so i did and i actually won! Thank you so much for the $200 cash i really needed it, god bless!

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  12. Toby

    Never will i use another main stream brand again!


    I used to use optimum nutrition wayyy before Steve cook was signed by optimum nutrition and then I used brands like Rule 1, these mainstream brands still use artificial colours and flavours and their not as “quality” as they claim, i was sent free samples of this pure protein which to be honest sat there for a while before i tried them (ran out of protein so decided to try it lol) and im glad i did, VERY easy on the stomach, no gassing at all, gluten free, zero crabs or sugar, high protein 25g to be exact with the remaining 5g being amino acids. I like that this powder is also grass fed which i beleive is higher in omega 3s. Guys i know there is’nt many flavour options in this brand but this is a MUST TRY.

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  13. tessa

    I tried MANY Australian brand protein powders - NOTHING COMPARES.


    I have tried many Australian protein powders over the years, black belt protein, my protein, international protein, max’s protein you name it. I’m 35 years old and have been active since i was 15, many of these protein powders claim to be “quality” yet anything quality never comes cheap. I was hesitant in paying $79.95 for a kg of this grass-fed wpi (pure protein) and im GLAD i did, mixes into 250ml of water and does down like water, mixes in clump-free and naturally flavoured too. I will not be using anything else apart from this pure protein. Thank you for creating high quality supplements!

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  14. celesteprestwood


    Great taste and easy on the stomach. Would 100% recommend organic innovation to anyone looking for high quality and organic protein. Will definitely be back!

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  15. Sopany Mak

    Smells Divine & Taste Immaculate

    Sopany Mak (verified owner)

    Organic Innovation Pure Protein is the only protein that doesn’t make me feel bloated.
    Because of the clean and pure ingredients, it’s easy to shake up and digest.
    This is the only protein i recommend as i trust this product 100%.
    I also appreciate the Devine smell and the Immaculate taste, my goddd!

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  16. ali7106

    Great tasting

    ali7106 (verified owner)

    Tried many protein and this was the best that suited my stomach i didn’t feel bloated and the taste was amazing i would highly recommend this protein 😁

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  17. Baboo Prayagsing

    Baboo Prayagsing (verified owner)

    Me again, can’t rave up enough of this product. Gurks, your 5 years research was well spent. I am sooooo addicted to this Organic WPI. It goes in every shake I do and not to say, in my daily oats. I have started using it my homemade cake instead of milk. It taste amazingly amazing. Keep up the great work!!

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  18. Vito

    Vito (verified owner)

    Came in expecting to just get a protein powder and ended up getting told all about proteins and what the body need to run properly for what I’m doing… Big ups to gurks

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  19. (verified owner)

    Best protein out there well made product very tasty just with water and even better taste with milk.

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  20. mereanx

    mereanx (verified owner)

    Honestly the best organic protein I have come across so far. So light weight, super clean, doesn’t leave me bloated, does not upset my stomach and it has such a great flavour. Totally recommend it for anyone looking for high quality organic protein. Must try!!!!

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  21. Nick

    Nick (verified owner)

    By far the best protein i have ever had, Doesn’t bloat you at all wether its with milk or water due to how clean the protein is, if you care about your body and health this is by far the best protein In the market.

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  22. (verified owner)

    I am so loyal to this Organic WPI. The fact that it’s organic and made out of 100% natural ingredients with no hidden fillers or preservatives it’s unreal. The taste is amazing and it goes well with my oats, smoothie every single day. Try it out peeps.

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